THE 87th TExas Legislature

The 87th Texas Legislature, with Governor Greg Abbott's support, pushed numerous bills targeting underrepresented communities in the state including birthing people, trans students, and migrants. These proposals, often driven by divisive political agendas, aimed to restrict freedoms and create a less inclusive Texas.

The ACLU of Texas and its partners actively opposed these harmful bills, blocking some and working to mitigate the impact of others.

PROJECT SUMMARY

MY ROLE

Developed strategy, copy, and assets, including paid and earned media, to expand the visibility of the organization’s work and increase engagement amongst targeted audiences.
- The organization’s audiences grew by 66% on Instagram and 11% on Twitter in 6 months.
- Translated complex legal and policy jargon into concise, actionable messages for the public.
Organized and produced virtual and in-person member meetings and educational events, amplifying the affiliate’s ongoing litigation, legislative, and community partnership efforts.
Established and nurtured media relationships and partnerships with other mission-aligned advocacy and direct service organizations.